LinkedIn rules Social Media B2B marketing
Posted by Harry Bishop on Jul 4th, 2008
2008
Jul 4
Although I’ve only been using LinkedIn for about 6 months now, I’ve found it really useful for a number of job-related activities.
So it was interesting to recently read a case study on NLC’s Internet Marketing Blog … Comparing Marketing Effectiveness of Linkedin, Facebook, MySpace, Stumbleupon and Twitter.
Everybody wants metrics for social media, and everybody wants to know how to market on them (and usually they do it wrong, but that’s a different story). So this is a good read. And the bottom line? From a marketing effectiveness perspective, LinkedIn rocks
… If your company is in the B2B space, consider taking the time to understand and exploit Linkedin. It offers a very real, very tangible return on the effort …
July 6th, 2008 at 10:52 am
[...] http://www.harrybishop.ca/?p=1044 一家公司分析自己的访问日志，发现从Linkedin过来的访问者在每人平均浏览量、每人平均消耗时间、转化率等方面都是第一（与其他SNS比较）。 全文在这里http://www.nonlinear.ca/blog/index.php/2008/04/08/case-study-comparing-marketing-effectiveness-of-linkedin-facebook-myspace-stumbleupon-and-twitter/ [...]