All Your Brands Are Belong To Me!
With apologies to all those who cringe at vastly over-used Interweb memes like this, it’s an accurate reflection of the Swiss watch industry. Many of the top luxury Swiss watch brands are concentrated in the hands of a few companies.
Never mind that modern Swiss watchmaking was actually created from the borrowing of American manufacturing technology and import of US tooling, both of which were easily beating the Swiss horological industry in the late 1800s, and that most of the “value” we associate with many of these supposedly high-end watch names has been marketed to us rather than being the product of cold reality. One of the other less known aspects of Swiss watches to new buyers, is how few companies control a large number of the many brands in this category.
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