Very first TV ad – for a watch company!

Posted by Harry Bishop on Jan 12th, 2012
Jan 12

Another video found by Hodinkee – This YouTube clips states that the first ever TV ad was for Bulova watches in 1941, for which they paid $9. Things have changed a bit since!

Video from thatdavebirss on YouTube

199 and waiting…

Posted by Harry Bishop on Aug 20th, 2011
Aug 20

For all of 2011 to date, I’ve been sitting at 199 countries who have visited by blog. I’m waiting for number 200! :-)

Seriously though, that would be kind of cool. It’s always amazed me the people from all over the globe who visit a site like mine. It’s also humbling, thank you.

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Social Media Manager Opening at Audemars Piguet

Posted by Harry Bishop on May 8th, 2011
May 8

Robert-Jan of mentioned this job opening last week. If you’re into social media and watches it could be your dream opportunity. :-)

Old Movements, New Movements – Part 2

Posted by Harry Bishop on Mar 19th, 2011
Mar 19

My thoughts yesterday were about what I consider false branding of gussied up ETA calibres as “in-house movements”, by many mainstream Swiss watch brands. Recent increases in transparency is a definite improvement, but as I mentioned at the end of that post, there is a second positive change.

And that is, the new and exciting movements that have been coming to market recently. And by new, no I don’t mean the lack of creativity exhibited in the prior year, with many brands just adding yet another tourbillon or moonphase complication onto an existing movement! :-)

Image from FratelloWatches

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Old Movements, New Movements – part 1

Posted by Harry Bishop on Mar 18th, 2011
Mar 18

I found myself nodding emphatically back before Christmas at a post on “Chad The Watch Guy”, speaking on how many so-called in-house calibers are really nothing of the sort.

Image © Chad The Watch Guy

The example was the Tag Heuer “Calibre 12″ which is actually just a a plain Jane ETA 2892-A2 with a brand-specific rotor. Unfortunately this is FAR too common with many Swiss watch brands, and has been the case for many years. Sure you are buying a decent watch, but the labeling of the movement is in my mind, misleading at the best.

Thankfully social media has uncovered this a lot lately, and truthful branding is starting to creep back in. For example I’m starting to see the fine print more often on TimeZone, statements like “Breitling caliber 13B (base ETA Valjoux 7750)”, “Anonimo caliber 01.0 (base Sellita SW200-1)”, “Longines caliber L707.2 (base ETA A07L31)” and the like.

Thank you, TimeZone!

Part 2 tomorrow – why despite the above, there is more hope than ever. :-)

Restoration & Appreciation

Posted by Harry Bishop on Mar 4th, 2011
Mar 4

Every so often you read an article that amazes you at the skill and expertise of someone, who has gotten to that point at a much younger age than expected. Last fall I read such a Watchuseek forum post from a 17 year old who restored a Zenith El Primero, a high-end watch with a extremely good chronograph movement, and also a watch more than twice as old as him, purchased for minimal funds due to the very poor shape it was in.

Images from Watchuseek

But that’s not all … separate from all the great movement restoration and repair he did, how did a dial so used and abused that it had faded from it’s original blue to a blotchy amber, magically become new-looking again? It’s a story that gives Zenith a lot of brand points in the eyes of many…

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A Few Watch Brand BASEL Ads

Posted by Harry Bishop on Feb 26th, 2011
Feb 26

The world of watch brand advertising can often be either boring and tacky. Sometimes (not often) we see exceptions that stick with us, the Patek Phillipe “generations” campaign being one of them. Here are a few recent ads and marketing-style announcements that caught my eye.

Images from TimeZone Industry News

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GMT+9 watch blog hacked

Posted by Harry Bishop on Feb 23rd, 2011
Feb 23

Yes, it can happen to you…

Too bad, a very good site and I had a few Seiko articles to mention from it this week.

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